Editor profile

Elena Tan

Senior Editor, Cross-Border Retail

Elena Tan specializes in cross-border retail strategies and market localization. Her work explores how global brands adapt their operations to reach international consumers.

elena.tan@digitalretailnews.com

Bylined articles

Cross Border Retail

New Global E-commerce Landscape: Stable Growth on Mobile and Strategic Shift in Cross-Border Platform Competition

Based on the latest market reports, analyze the stable growth of global e-commerce website traffic, the maturation of mobile user growth, and the competitive strategies of cross-border platforms like Temu and SHEIN. Discuss the growth drivers of fashion e-commerce, regional market differences, and the shift in consumer shopping journeys towards content-driven experiences.

Elena Tan4 min read
Global Commerce

2025 Global E-commerce Penetration Map: China Leads with 47%, Mobile to Account for 70% of Online Retail Sales

Global e-commerce sales in 2025 are expected to reach $8.3 trillion, with China leading at 47% penetration, followed by Indonesia, the UK, and South Korea. Starting from the mismatch between penetration and market size, this article analyzes the practical impact of the platform landscape, mobile share, payment method divergence, and fulfillment competition on brands and sellers.

Elena Tan8 min read
Logistics And Fulfillment

Warehousing and Distribution Logistics Market 2024-2032: E-commerce Expansion and Automation Reshape Global Fulfillment Systems

The global warehousing and distribution logistics market is undergoing structural expansion driven by e-commerce, valued at $13.5 trillion in 2023 and projected to reach $25 trillion by 2032. This article analyzes market size, technological changes, regional patterns, and consumer trends, offering insights into the future direction of e-commerce fulfillment systems.

Elena Tan7 min read
Cross Border Retail

Global cross-border e-commerce market outlook for 2034: scale to reach $24.3 trillion, CAGR 21.6%

The global cross-border e-commerce market is expected to grow from $5.09 trillion in 2026 to $24.32 trillion by 2034, with a compound annual growth rate of 21.6%. The fashion and beauty category leads the market, while food and beverages are growing the fastest. This article analyzes the market's driving factors, challenges, and future trends.

Elena Tan5 min read
Logistics And Fulfillment

The U.S. Department of Justice's trade fraud recovery exceeds $1 billion, and customs enforcement upgrades may intensify compliance pressure on cross-border retail.

The U.S. Department of Justice's Trade Fraud Task Force, launched less than a year ago, has already recovered over $1 billion in restitution, while also establishing a Global Trade Enforcement Division to strengthen customs oversight. This move has far-reaching implications for cross-border e-commerce sellers, platforms, and logistics providers, leading to rising compliance costs and a sharp increase in risks associated with gray-market trading practices.

Elena Tan5 min read
Seller Briefs

New European Return Regulations Are About to Take Effect: Compliance Pressure in Cross-Border Retail Is Shifting Toward Fulfillment Capability

Europe is about to require online retailers to make the returns process as easy as placing an order. This change is not only an upgrade in consumer protection, but is also reshaping the logic of fulfillment, refunds, and platform compliance in cross-border retail. For fashion and lifestyle brands, marketplace sellers, and UK and non-EU merchants selling into the EU, returns capability is becoming part of operational infrastructure.

Elena Tan8 min read