Editor profile

Marcus Sterling

Chief Editor, Global Commerce

Marcus Sterling analyzes global ecommerce expansion and the competitive landscape of digital platforms. He focuses on the strategic evolution of major marketplaces like Amazon and Temu.

marcus.sterling@digitalretailnews.com

Bylined articles

Seller Briefs

Vietnam's new e-commerce law takes effect: cross-border platforms and overseas sellers face stricter regulatory framework

Vietnam's National Assembly has passed the E-commerce Law, which will take effect in July 2026, systematically regulating cross-border e-commerce, live-streaming sales, and affiliate marketing for the first time. Foreign platforms must establish an entity in Vietnam or designate a representative, and overseas sellers bear the same responsibilities as local sellers. The law aims to strengthen consumer protection and provide a sustainable legal foundation for the growth of the digital economy.

Marcus Sterling6 min read
Global Commerce

How the Nine Major Business Trends of 2026 Are Reshaping Global Digital Retail

This article, based on "9 Top Business Trends (2026)" published by Exploding Topics, analyzes the impact of trends such as generative AI, continued e-commerce growth, social commerce, 5G, sustainability, immersive technology, and last-mile delivery on global digital retail and cross-border e-commerce, and interprets changes in consumer behavior and the future direction of the market.

Marcus Sterling4 min read
Marketplaces

Amazon's 12 Major Competitors and Winning Strategies in 2026

In-depth analysis of Amazon's main competitors in the global e-commerce sector in 2026, including Walmart, Temu, Flipkart, and others, and exploration of how independent site sellers can compete through differentiation.

Marcus Sterling5 min read
Cross Border Retail

Global Cross-Border E-Commerce Market Outlook for 2034: Size to Reach US$24.3 Trillion

According to the latest Market Data Forecast report, the global cross-border e-commerce market is expected to grow from $4.18 trillion in 2025 to $24.32 trillion in 2034, with a compound annual growth rate of 21.6%. This article analyzes market drivers, consumer trends, and regional performance.

Marcus Sterling6 min read
Consumer Trends

TikTok Psychology: Why Social Commerce Is Irresistible to Gen Z Shoppers

Savvy research shows that nearly half of British Gen Z consumers have used TikTok Shop to shop in the past three months. Social commerce integrates discovery, entertainment, social proof, and instant purchases, reshaping young consumers' shopping decision paths.

Marcus Sterling3 min read
Seller Briefs

Platform Switching Tax: The Hidden Cost Paid by Multi-Platform Sellers

Multi-platform sellers switch between tools like Shopify, Amazon, and Instagram every day. It may seem efficient, but they are actually paying a high "platform switching tax." Research shows that each interruption takes 23 minutes to recover from, and workers waste a day each week switching between tools. This article analyzes the composition of this hidden cost and its impact on seller efficiency.

Marcus Sterling3 min read